One of my favorite leadership books is “Start With WHY” by Simon Sinek. Your “why” is the most important part of any decision you make.
The basis behind Sinek’s “Start With WHY” is what he calls The Golden Circle. The Golden Circle is comprised of what, how, and why. The “What” is the outermost part of the circle and “Why” is the innermost part of the circle.
Many people know WHAT they do. Most people know HOW they do it. Yet, few people know WHY they do what they do. Different parts of our brain are associated with the what, how, and why. The HOW and WHY portions are processed in the same part of our brain that is associated with distinguishing trust and loyalty.
We can processes WHAT people do quite easily. When we truly understand WHY people do what they do, we can begin to be driven by their beliefs and possibly adopt them as our own.